Here are a few exciting things happening at Perrone Group.
Perrone News
A huge thank you to Kyle McGowan & Avaleen Reid for hosting Perrone Group’s direct mail workshop today — with Kelly Minichello at Vanderbilt University, Nashville Tn.
A huge thank you to Lishelle Blakemore, Executive Director of Annual Programs at UC Berkeley and Craig Matthews, Director of Annual Fund at Berkeley’s College of Engineering for hosting our direct mail workshop today. We had 37 staff members representing the majority of Berkeley’s schools and colleges in attendance.
The 2013 Mid-Atlantic Annual Giving Conference is a FREE event that will bring together nearly to 150 college and university annual giving professionals from the Mid-Atlantic and other regions for a day of presentations and discussion.
Attendees will come away with an understanding of the most current trends and best practices in the field of annual giving.
Dinner at Palm Restaurant with good friends during the CASE-Senior Annual Giving Conference in Atlanta.
Guest included: Michelle Poesy, Washington State University / Cindy Fredrick, University of Virginia / Ann-Marie Reddy, Johnson & Wales University / Meghan Culberston, Townson University / Liza Vuolo, University of Maryland Baltimore / Drew Dinbokowitz, University of Maryland, Laura McGinley, New York University / Mari-ann Sullivan, Johnson & Wales University / Griffin Talbott, Marshall University / Julia Motl Lowe, Tufts University / Cheryl Harrelson, Washington State University.
Marshall University recently announced their decision to expand our partnership in the upcoming fiscal year. Our responsibilities will now include strategy, calendar development, graphic design, copy writing, video production and execution of all direct mail and e-mail solicitations.
We’re excited and grateful for this opportunity to assist Christine Anderson, AVP for Development and Griffin Talbot, Director of Annual Giving, as they continue to build Marshall’s annual giving program.
Paul Barry, President of Perrone Group will be presenting at the 2013 Affiliated Foundations and PASSHE Advancement Conference on May 19-21, 2013 on the topic of
“Direct Mail: Does It Still Work?”
For more information on the Conference visit:
http://wcufoundation.org/passhe
This summer Perrone Group is conducting a series of FREE comprehensive half-day workshops designed to improve annual giving direct mail performance. Beginning in June, we are offering 10 of these workshops in locations across the country.
Each workshop is a fast-paced look at how to improve your bottom-line results. We will focus on the key elements required for direct mail success and provide you with countless tips and techniques you can easily implement to improve program performance.
Click here to view schedule of workshops
Below is a shedule of the free summer direct mail workshops being offered:
For more information contact Paul Barry at .(JavaScript must be enabled to view this email address)
Goal: Increase average gift size to Oregon State University’s President’s Circle.
Strategy: Engage current and recently lapsed members of OSU’s President Circle with a distinctive direct mail appeal. Develop messaging completely geared toward increasing average gift (no focus on participation), training donors to become major gift folks.
Direct Mail Appeal: The intent was to provide an appeal to a highly targeted constituent group that was both impressive in content and graphic presentation. The mail package components included: a personalized letter thanking the donor for past support and asking for a President Circle level gift, a four page proposal personalized with the donor’s past giving history (with designations) and outlining three major areas of ‘Priority Giving Impact” – Colleges/Departments, President’s Fund For Excellence, Presidential Scholarships, full page response form with targeted ask array and giving history for each of the past five (5) fiscal years, courtesy reply envelope. All contents were collated with a gold paper clip and inserted in a hand addressed 9x12 booklet envelope.
The appeal mailed in late November 2012.
Perrone was proud to sponsor the Northeast Annual Giving Conference on March 11 & 12, 2013 at the
Schenectady County Community College in Schenectady, NY.
(Left-Right)
Kelly Minichello, Perrone Group / Kim Winfeld, Iona College
