View recent case studies and other "fun stuff" here.
Other Fun Stuff
- Lewis & Clark College Case Study
- Where do you start when you create a fund-raising appeal?
- Getting Them To Open The Envelope
- Paul Learns to “Zot”
- The Power of One
- Sparky is displayed at all ASU Spring events
- Washington & Jefferson College Case Study
- Writing for Direct Marketing? Make me care.
- Writing for Direct Marketing? Get back to the classics.
Case Studies
Sparky is displayed at all ASU Spring events
Perrone created a life-size cut out of the Arizona State University mascot Sparky which is on display at all ASU events this Spring.
Click here to see a short video clip of Sparky in production.
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Washington & Jefferson College Case Study
Washington & Jefferson Label Mailing
“Our donors loved their labels!”
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Lewis & Clark College Case Study
Lewis & Clark: The 1015 by 10/15 Challenge
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Writing for Direct Marketing? Get back to the classics.
When I was teaching the art of persuasive rhetoric to students in my introductory English composition classes, I relied on Aristotle. A lot has changed since the fourth century B.C., but Aristotle still has much to teach us about persuasive writing.
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by Rebecca Ruark
Freelance Writer, Perrone Group
The Power of One
When you sit down to write direct marketing copy, what are you trying to accomplish?
It’s a very basic, but very important, question. In persuasive writing, we call this “beginning with the end in mind.”
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by Maura King Scully
Principal, MKS Communication
Writing for Direct Marketing? Make me care.
When it comes to persuasive writing — the kind you’re doing if you’re writing an annual fund letter or appealing to prospective students — your job is to make me, the reader, care: care enough that I open the envelope, and care enough that I read beyond your first sentence.
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by Maura King Scully
Principal, MKS Communication
Getting Them To Open The Envelope
There are only so many ways you can differentiate your piece from the stack in a recipient’s mailbox. You’ve probably tried many of them - odd sizes, paper stocks, graphic designs, teaser copy – all, with varying degrees of success. So what do you try next?
Tags: annual fund, freemium, roi, strategies
by Paul Barry
President Emeritus and Strategist, Perrone Group
Where do you start when you create a fund-raising appeal?
One school of thought says you should begin with the letter. The letter is the largest part of your conversation with the reader. Other parts of the package should echo its phrases or salient points.
Tags: annual fund, fund raising
by Paul Barry
President Emeritus and Strategist, Perrone Group
