Perrone Group provides strategic, creative and tactical solutions designed primarily for the higher education marketplace.


Who is Perrone Group?

With 30 years of experience and a deep resource pool, Perrone Group offers a full range of direct marketing expertise that includes analytical, creative, strategic and tactical capabilities. For each client, we establish clear objectives, develop creative solutions and deliver cost-effective results. Through an extensive consultative process, we shape both strategy and tactics to meet our clients’ goals. Our customized solutions embrace and reflect the culture of each client and their unique audience. We tailor each project based on our clients’ goals and the resources available to our clients.

What does Perrone Group do?

We partner with you to effectively strategize, plan, design, and produce meaningful one-on-one messaging. Our direct marketing programs are budget sensitive and grounded in solid analysis. Together, we maximize return on investment and evolve your program to the next level. Learn more about our services.

Meet Kelly Minichello

Meet Kelly Minichello

Kelly has been working at Perrone Group for 15 years and is enjoying her role as Senior Account Executive. She prides herself on providing her clients with tailored strategic and tactical solutions to assist in meeting or exceeding their goals. Her success can be attributed to her tenacity and commitment to her work. Kelly’s clients include: Ball State University, Columbia School of Law, University of Alabama Law, and The University of Massachusetts Dartmouth.
Kelly resides in Norwell Massachusetts with her husband Michael and their two children.