Senior Annual Giving Conference-May 7-9, 2014

Perrone Group will be exhibiting at the Senior Annual Giving Conference in Phoenix, AZ, on May 7-9, 2014.

Paul Barry will be presenting on the topic: Direct Mail in Annual Giving

Because direct mail is key component of any successful annual giving program, this session will focus on increasing direct mail customization, assuring direct mail is well-integrated with other fundraising channels, and exploring segmentation and testing to maximize your return on investment.

For more information on the Conference visit: http://www.case.org/Conferences_and_Training/SAGP14/Registration.html