Perrone News

Paul Barry, President of Perrone Group taught 3 sessions at the CASE Senior Annual Giving Professionals Conference in Portland, OR last week. Over 100 people attended the sessions to hear Paul speak on the topics of “Direct Mail Success: Not As Difficult As You May Think” and “Integrated Direct Marketing”.

University of Arizona has expanded their partnership with Perrone Group to include all integrated direct marketing for FY ‘13.

University of Connecticut has chosen Perrone Group to handle all direct mail solicitations for the upcoming FY’ 13 year. Karen Santasiere, Director of Annual Giving at UCONN stated, “We selected Perrone Group because of the knowledge their team brings to the table.  They will help with strategic direct mail planning based on years of experience and results in higher education fundraising.” 

Karen Santasiere, Director of Annual Giving,
with Jonathan, UCONN’s mascot

May 16 - 18, 2012 • Portland, OR

Paul Barry, President of Perrone Group will be presenting at the CASE Conference-Thursday, May 17th, 9:30-10:45 am on the topic of Direct Mail Success and Friday, May 18th, 8:30-9:30 am on Integrated Direct Marketing Strategy.

For more information on the Conference visit: www.case.org/Conferences_and_Training/SAGP12/Program.html

The University of Arizona recently selected Perrone Group to provide development and implementation of a direct mail strategy to complement overall fundraising efforts for the balance of FY’12.

Ave Maria University has partnered with Perrone Group to develop and implement a comprehensive integrated direct marketing strategy that will drive participation in their annual giving program.

Our employees recently donated several turkeys to the Community Food Pantry of Braintree MA. This volunteer based organization provides food and other charitable donations to less fortunate families in their time of need. In addition, the Food Pantry also provides services such as the “Adopt-A-Child for Christmas” program.  Kelly Minichello, Perrone Group’s Director of Business Operations coordinated the effort to have the turkeys delivered in time for the Thanksgiving holiday. “This marked the second consecutive year we’ve supported the Food Pantry. I’m delighted we can help support the wonderful work they do.”
For more information: www.braintreefoodpantry.org

Northeastern University, Boston, MA has contracted with us to develop an aggressive annual giving campaign focused on alumni participation. The integrated direct marketing strategy will include a series of direct mail, email and PURL solicitations built around the theme – I Am Northeastern.

Sacred Heart University has chosen us to develop a series of direct mail and e-mail appeals to increase average gifts, enhance renewal rates and drive overall alumni participation for SHU’s annual giving program.

NYU-Poly Polytechnic Institute of New York University recently selected Perrone Group to provide development and implementation of a comprehensive direct mail strategy to complement overall fundraising efforts during FY’12. Perrone Group will provide strategic planning and tactical implementation of direct mail and email appeals to solicit unrestricted support of the Polytechnic Fund and Promise Scholarship Fund.