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Articles tagged 'Roi'

Getting Them To Open The Envelope

There are only so many ways you can differentiate your piece from the stack in a recipient’s mailbox. You’ve probably tried many of them - odd sizes, paper stocks, graphic designs, teaser copy – all, with varying degrees of success. So what do you try next?

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Tags: annual fund, freemium, roi, strategies

Paul Barry

September 22, 2011
by Paul Barry
President Emeritus and Strategist, Perrone Group