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Articles tagged 'Annual Fund'

Getting Them To Open The Envelope

There are only so many ways you can differentiate your piece from the stack in a recipient’s mailbox. You’ve probably tried many of them - odd sizes, paper stocks, graphic designs, teaser copy – all, with varying degrees of success. So what do you try next?

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Tags: annual fund, freemium, roi, strategies

Paul Barry

September 22, 2011
by Paul Barry
President Emeritus and Strategist, Perrone Group


Where do you start when you create a fund-raising appeal?

One school of thought says you should begin with the letter. The letter is the largest part of your conversation with the reader. Other parts of the package should echo its phrases or salient points.

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Tags: annual fund, fund raising

Paul Barry

September 18, 2011
by Paul Barry
President Emeritus and Strategist, Perrone Group