A few suggestions, ideas and fun facts to enhance the performance of your direct marketing program.
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Articles tagged 'Annual Fund'
Getting Them To Open The Envelope
There are only so many ways you can differentiate your piece from the stack in a recipient’s mailbox. You’ve probably tried many of them - odd sizes, paper stocks, graphic designs, teaser copy – all, with varying degrees of success. So what do you try next?
Tags: annual fund, freemium, roi, strategies
September 22, 2011
by Paul Barry
President, Perrone Group
Acquisition Problems? Try A Cross-Over
If increasing response from your future donor pool is a goal this year, this wonderfully simple piece might be your answer. This cost-effective package is a great alternative to a conventional letter appeal and is visually stimulating.
Tags: acquisition, annual fund
September 18, 2011
by Paul Barry
President, Perrone Group
Where do you start when you create a fund-raising appeal?
One school of thought says you should begin with the letter. The letter is the largest part of your conversation with the reader. Other parts of the package should echo its phrases or salient points.
Tags: annual fund, fund raising
September 18, 2011
by Paul Barry
President, Perrone Group
