Perrone News

Rochester Institute of Technology has chosen Perrone Group to provide the strategic planning and tactical implementation of all large-scale direct mail and e-mail solicitations for The Fund for RIT. The announcement came at the conclusion of a summer-long search of qualified firms with a history of annual giving direct marketing success. Our partnership will focus on donor retention, increased giving, young alumni engagement and overall alumni participation.

As summer drew to a close, several of our employees enjoyed a day on Cape Cod before the busy fall season arrived. Lots of hot dogs, burgers and other typical summer fare were enjoyed by all.

Our summer series of free workshops concluded with sessions at Sacred Heart University, Fairfield CT and University of Massachusetts, Amherst MA.

Our client roster continued to grow this summer as four new clients (Anna Maria College, Polytechnic Institute of New York University, Rochester Institute of Technology and University of Georgia) accepted proposals to partner with us.

Creighton University, Omaha NE hosted a half day direct marketing workshop presented by Paul Barry, Perrone group.

Lewis and Clark College, Portland Oregon has partnered with Perrone Group to develop a yearlong annual giving strategy for direct mail and e-mail solicitations.

Tufts University has asked Perrone Group to assist with the development of an on-going testing strategy of direct mail packages for three of their schools: the Fletcher School of Law, the School of Medicine and the Friedman School of Nutrition Science and Policy. A targeted ask strategy for selected constituents within all three schools will also be a part of the testing program.

We are pleased to announce the addition of two new clients to our family of clients - Florida International University, Miami FL and Alcorn State, Lorman MS.

Perrone Group was an exhibitor at the recent CASE Senior Annual Giving Professionals Conference, held in Sarasota Florida. Pictured here are: (left to right)
Paul Barry, President Perrone Group / Andrew Dinbokowitz, Assistant Executive Director, Maryland Fund and Alumni Membership University of Maryland / Beth Gardner Braxton, SAGP Conference Chairperson and Vice President of Institutional Advancement High Point University / Devin Mathias, Consultant at Marts & Lundy.

This month three new clients have asked us to assist their efforts. We welcome Western Kentucky University, Bowling Green KY, Spelman College, Atlanta GA and Willamette University, Salem OR to our growing family.