Perrone Group provides strategic, creative and tactical solutions designed primarily for the higher education marketplace.
Who is Perrone Group?
With 30 years of experience and a deep resource pool, Perrone Group offers a full range of direct marketing expertise that includes analytical, creative, strategic and tactical capabilities. For each client, we establish clear objectives, develop creative solutions and deliver cost-effective results. Through an extensive consultative process, we shape both strategy and tactics to meet our clients’ goals. Our customized solutions embrace and reflect the culture of each client and their unique audience. We tailor each project based on our clients’ goals and the resources available to our clients.
What does Perrone Group do?
We partner with you to effectively strategize, plan, design, and produce meaningful one-on-one messaging. Our direct marketing programs are budget sensitive and grounded in solid analysis. Together, we maximize return on investment and evolve your program to the next level. Learn more about our services.
Meet Paul Barry
Paul is a nationally recognized authority on successful direct marketing strategies for annual giving programs. As President of Perrone Group, he and his team work with a national roster of colleges and universities to enhance retention rates, increase participation and improve targeted constituent involvement. Barry is a frequent speaker on the subject of integrated direct marketing and has presented more than one hundred workshops designed to enhance the performance of direct mail programs.